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GREENVILLE, SC - March 08, 2011 - Catalyst Telecom®, a sales unit of ScanSource®, Inc. {NASDAQ: SCSC}, and value-added distributor of voice, video and data convergence solutions, has announced its annual reseller sales promotion with Avaya, a global leader in enterprise communications systems.

The 2011 “Rock & Ribs” promotion is open to all Avaya reseller partners. Music, technology and grill-inspired prizes, including BBQ tool sets, a gas grill, satellite radio packages and gift cards, will be awarded each quarter. Six grand prize winners will receive an all-expense-paid trip for two to Austin, TX for the 2012 South by Southwest Festival, which will be awarded at the end of 2011. South by Southwest* is an annual music, film, and interactive conference and festival that delivers the unique convergence of original music, independent films and emerging technologies.

Winners will be chosen based on Avaya annual sales goal achievements for products purchased through Catalyst Telecom. Catalyst Telecom and Avaya executives will join the winners on the trip.
“Each year, we provide an exciting incentive for our reseller partners – something that not only keeps them focused on growing their Avaya business but makes it fun while they’re doing it,” said John Black, president of Catalyst Telecom. “South by Southwest is an amazing venue, and we’re pleased to be able to send our winning partners to experience it.”

“The Rock & Ribs promotion sponsored by Catalyst is one of the most creative programs I’ve seen from any company that encourages value-added resellers to provide customers with Avaya’s industry-leading, unified communications and collaboration technologies,” said Steve Fitz, vice president, US Sales for Avaya. “This is truly a win-win for both channel partners and customers to move forward with advanced communications from Avaya.”

Please visit for full details and to view rules and regulations. For additional information on Catalyst Telecom, please visit or call 800.790.2029.

About ScanSource, Inc.
ScanSource®, Inc. (NASDAQ: SCSC) is the leading international distributor of specialty technology products for resellers in North America, Latin America and Europe.

ScanSource POS & Barcoding delivers AIDC and POS solutions; Catalyst Telecom® and ScanSource Communications provide voice, video and converged communications equipment; and ScanSource Security offers physical security solutions. Founded in 1992, the company ranks #881 on the Fortune 1000. For more information, call the toll-free sales telephone number at 800.944.2432 or visit

*South by Southwest® (SXSW®) is not a sponsor of or otherwise affiliated with the Catalyst Telecom and Avaya Rock & Ribs promotion.