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Marketing-as-a-Service


Marketing takes patience, expertise, and time, which for most of us are in short supply. That’s why our FastLane Marketing Team works as a full-service marketing agency for you. Our proven strategy of using events in concert with digital marketing, demand generation, and lead generation will have new prospects knocking at your door and will remind existing customers why you are their partner of choice.

Pop-Up Planning

We understand the difference between what’s ideal and what is real. Let us provide the tools and resources to help you manage and execute marketing strategies.

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Events
  • Virtual trainings
  • Public relations
  • Event planning
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Strategy
  • Brand development
  • Marketing consultation resource


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Digital
  • Online marketing: website update or redesign
  • Search Engine Optimization (SEO)
  • Social media content/strategy creation and management
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Collateral
  • Copywriting services
  • Playbooks
  • Branding brochures

Top Marketing Pitfalls

Sending an email without a reason
Expecting leads immediately
No audience segmentation
Lack of follow up after a lead campaign
Ignoring the purchase funnel
Not synching sales with marketing

FastLane Quick Tips for Reseller Marketing:

  • Plan your campaigns – splatter paint tactics don’t stick!
  • Publish energizing content – don’t repurpose, differentiate!
  • Create instructional videos – we all love to consume content that way!
  • Use LinkedIn for networking and spreading your brand and content value
  • Showcase customer referrals – just because we’re in B2B doesn’t mean we don’t do business the same way we do as a consumer. Referrals create trust!
  • Keep your digital presence updated and fresh – and link to it often!
  • View marketing as a long-term relationship