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  • The Top Three Ways to Create an Excellent Customer Experience Strategy

    Posted 03/13/2020 by Ian Thompson
    Voice Solutions

    Customer experience (or CX) is a buzz word that has taken over the industry in the last couple years. And heads up - it is here to stay. This is something your business NEEDS to focus on in 2020 and beyond. So let’s break it down. We know every business is focused on providing excellent customer service to their customers. Because most businesses are already pros at providing customer service, it’s easy to use the same theory as the basis for crafting your customer experience strategy. Customer experience is all about how you can take that service to the next level - and truly offer an extraordinary experience to your customers as they complete the purchase journey.

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  • How much does a Meraki MX cost?

    Posted 03/02/2020 by Gabby Giles
    202003-blog-hero-meraki_mx_cost

    It makes sense. After all, what good is hearing about all its attributes and how it can help business if it’s priced beyond their means. The challenge is, it’s not like buying bread or a lamp. There is no one fixed price to Meraki MX hardware. The cost is directly related to the capabilities the buyer would like. There is also the additional cost of the licensing agreement, which is required when purchasing Meraki MX. You know what? The pricing of Meraki MX can be very similar to the experience of buying a car. Let’s take a look at that.

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  • How to Generate Leads from Your Events

    Posted 02/18/2020 by Ian Thompson
    202002-blog-hero-cisco_generate_leads_from_events

    It’s safe to assume we all know the benefits of attending events like trade shows, or hosting customer events at exciting venues. Events are a great way to put your brand in front of potential customers and network with industry professionals. But an event often is only as good as the follow-up plan that goes with it. Sounds simple, but post-event nurturing of leads can be the most challenging part of hosting a successful event.

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  • Five Ways to Make Your Social Media Stand Out

    Posted 01/24/2020 by Gabby Giles
    1808-blog-hero-scsc-generic

    Social media marketing is an integral part of a modern business. When done right, it helps increase brand awareness, generate leads, and foster relationships with customers. When done poorly, it can negatively impact customer perceptions and hurt your brand. With ever-changing social trends and epic Twitter smackdowns, it can seem daunting to create consistently good, quality content. However, using social media is essential if you want to stay relevant with your customer base, no matter what industry you’re in. Personally, I scope out the Instagram page of companies before I buy anything from their brands. For many people, that’s the quickest way to get a pulse on a brand. You can tell a lot about a company (or even a person!) from a social media page. For example, are disgruntled customers tweeting at the brand, or leaving nasty comments about not receiving their orders on time or getting a defective product? Comments like those might cause you to question making a purchase. Understanding this is a key part of your overall marketing strategy.

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  • Top Five Email Marketing Use Cases

    Posted 01/03/2020 by Gabby Giles
    1808-blog-hero-scsc-generic

    Here at ScanSource, we’re no strangers to sending emails. A good portion of you (we hope) currently subscribe to, and read, our email communications. So, it’s time we address the ominous question, “Is email dead?” Before attempting an answer, we all need to consider what we want to achieve by sending emails.

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