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  • Five Ways to Make Your Social Media Stand Out

    Posted 01/24/2020 by Gabby Giles
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    Social media marketing is an integral part of a modern business. When done right, it helps increase brand awareness, generate leads, and foster relationships with customers. When done poorly, it negatively can impact customer perceptions and hurt your brand. With ever-changing social trends and epic Twitter smackdowns, it can seem daunting to create consistently good, quality content. However, using social media is essential if you want to stay relevant with your customer base, no matter what industry you’re in. Personally, I scope out the Instagram page of companies before I buy anything from their brands. For many people, that’s the quickest way to get a pulse on a brand. You can tell a lot about a company (or even a person!) from a social media page. For example, are disgruntled customers tweeting at the brand, or leaving nasty comments about not receiving their orders on time or getting a defective product? Comments like those might cause you to question making a purchase. Understanding this is a key part of your overall marketing strategy.

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  • An Increasingly Cashless Society

    Posted 01/03/2020 by Cleveland McBeth
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    Money is constantly evolving. Take a family spanning three generations, for example. The oldest member, or the grandparent, grew up using paper currency for everything. The middle generation was raised using bills and coins, switched to checks for a few years, and eventually transitioned to cards. Meanwhile, the youngest generation rarely touches cash, grew up using cards, and is even comfortable utilizing mobile payments such as PayPal or Venmo. This evolution has occurred because money is a living concept, and as such, it changes based on society’s need to constantly create something that is more efficient, versatile and secure.

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  • Top Five Email Marketing Use Cases

    Posted 01/03/2020 by Gabby Giles
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    Here at ScanSource, we’re no strangers to sending emails. A good portion of you (we hope) currently subscribe to, and read, our email communications. So, it’s time we address the ominous question, “Is email dead?” Before attempting an answer, we all need to consider what we want to achieve by sending emails.

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  • How IoT is Modernizing the Oil and Gas Industry

    Posted 12/04/2019 by Kyle DeWitt
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    The North Sea and Gulf of Mexico (United States) are home to the largest number of offshore oil rigs, totaling 184 and 175 rigs, respectively. Here, fossil fuels – dating back hundreds of millions of years – are extracted from the earth to contribute to the estimated 3.9 billion gallons of crude oil the world uses each day. Historically, these sites have been among the most remote and dangerous locations on the planet. The industry as a whole has also been slower to embrace emerging technologies. However, the growing demand for efficiency and safer production, as well as a shrinking workforce, have forced the inception of a digital transformation. Advancements in technology and communication have made oil sites safer and, in a sense, less isolated. State-of-the-art sensors and IoT solutions have helped to drastically reduce the deaths and injuries, while also lessening the likelihood of environmental disasters.

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  • Physical Security Solutions Play a Big Role in Schools

    Posted 11/18/2019 by Tracey Boucher Brown
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    As parents, we’re always seeking to keep our children safe. The world they’re growing up in today is unlike the one we knew. The times have changed, and so have the dangers. But with this change has also come evolving technologies and solutions that can help keep our children safe, even when we’re not there. When appropriately and strategically deployed in schools, physical security solutions could deter bullying, vandalism, acts of violence and even unhealthy and risky behaviors such as vaping (yes, there are now “vape detectors” that can detect nicotine vapor not discerned by smoke detectors).

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  • Jay on the Farm

    Posted 10/21/2019 by Jason Weidman
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    Jay Bradley, President of Intelisys, a ScanSource company, discusses partner relationships, business growth, taking risks, and channel opportunity...all from his farm in Sonoma, California.

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  • Entertainment Venues Using High Tech Solutions to Keep Up with Customer Expectations

    Posted 10/01/2019 by Frank Blackwell, VP Sales
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    Imagine missing your band’s favorite song at a concert, the unexpected game-changing homerun at the ballgame, or the critical turning point in the movie that everyone will be talking about for days – all because you stepped out to stand in line for popcorn and soda. To avoid this disappointment, when Avengers: Endgame – a three-hour movie – debuted, major news outlets went as far as to publish articles about the best time to pop out without missing too much action. But unless nature calls, why leave the comfort of your seat and risk missing anything at all? To provide superior experiences to their guests, some theaters are beginning to use mobile POS terminals or apps that allow consumers to have concessions delivered straight to their seat, and concert venues and sports stadiums are following suit. After all, a happy customer is more likely to become a repeat customer.

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  • The Cloud Rolls in for Channel Connect 2019

    Posted 09/19/2019 by Jay Bradley, President, Intelisys, a ScanSource Company
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    They say there’s no time like the present, and never has that statement been truer than when looking at the unparalleled opportunity for agents in the channel – specifically in relation to the cloud. From increased scalability to enhanced security and agility, it’s no secret that the cloud is becoming the new norm. In fact, the cloud is the very foundation on which emerging technologies such as AI, machine learning and IoT are built. With Channel Connect just around the corner, I’m excited to share exactly why the cloud industry is booming, and why our partners and their customers are well-positioned to reap the benefits.

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  • How Mobility is Radically Changing Healthcare

    Posted 09/12/2019 by Nell Alverson
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    Healthcare risks are frightening. A baby is misidentified at birth, or when being discharged from the hospital to go home. A patient is given the wrong medication, and has an allergic reaction. A message doesn’t get from the medical staff to a doctor in sufficient time to deal with an emergency. These are only three of the risks that can be reduced in—or even eliminated from— today’s healthcare settings, simply by using the right barcode scanner. But how do you choose the right scanner for your customer? Looking at how they’ll be employed is a good place to start.

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  • How Pay-at-the-Table Solutions Can Pay Dividends

    Posted 09/04/2019 by Brenda McCurry
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    It’s no secret that a restaurant’s success is dependent on its ability to offer the best customer experience possible. In today’s digital world, one hiccup can lead to negative reviews on social media, and even the best food and service can be undermined if the final component of the meal – paying the bill – goes awry.

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