Two-Tier Distribution Defined

ScanSource, Inc. has built its business around the two-tier distribution model, a model that was developed to take costs out of the channel and add efficiencies to the supply chain. In two-tier distribution, resellers purchase products through their distribution partner, as opposed to direct from the manufacturer. Through this model, distributors are able to take on many of the support services the manufacturer would have provided, such as sales support, technical support, education, training and financial services. By turning these services over to the distributor, manufacturers can focus on the development of new products and resellers can focus on delivering the sales and support their end-user customers need.

Learn more from the Global Technology Distribution Council.