The Partner Services group at ScanSource has specialized offers for Government Source partners to help you market to government end users. Below is an overview of some of what Partner Services can do to help you. Customized campaigns are also available. We can help you do whatever you need to gain more government business! For pricing, customized campaigns or any other questions about partner marketing, please email the Government Source team.
Partner Marketing has a number of services that can be utilized to find prospects, execute demand-generation campaigns and hold informative events. A brief overview of these services is below:
- Database / List Service – Purchase email and/or phone database lists based on targeted reseller criteria, and cleanse existing customer database.
- PURL Email / Landing Pages – Customized email marketing with proactive response and measurement.
- Telemarketing / Direct Mail – Multi-touch campaign capabilities to meet customer needs.
- Event Planning & Execution - Design and execute events from Tradeshows to Lunch & Learns for resellers.
- Video Production – Film reseller profile and customer success for use on and offline.
- Web Seminars – Facilitate recorded or live events to extend reach and education.
Suggested Campaigns:
Government End-User Event - Invite people from government agencies to a free event where you can show them your government solution and the associated ROI. We can take on all the work for you - end-user database purchase; email invitation; event registration and landing page; event management, including meeting space rental, A/V equipment management, signage, catering, etc; and follow-up telemarketing. View the Event Proposal.
Marketing Campaign - Send out an email blast to let your current or potential government customers know your value adds or your solution. This campaign would include an email blast to a targeted database. Customized databases can be purchased. You can include a Personal URL for each email, and we will provide data collection based on the email blast. We will follow-up with telemarketing for those customers that showed interest by clicking the Personal URL on the email blast. View the Marketing Proposal.
Tradeshows (FOSE) - We can coordinate a show presence for you at FOSE or similar government shows. We could help you to partner with complementary resellers, and we can incorporate pre- and post-show marketing services. We will provide direction and maximize the solution between you, other resellers and, potentially, vendors, as well.
Webinars - Recorded web presentations by subject matter experts provide lead-generation opportunities for you. We can re-brand vendor-sponsored web presentations with your logo and information so that you could post the presentation on your website or use it to present to your customers.
For pricing, or customized campaigns and initiatives, please email the Government Source team. We will work with Partner Services to get you pricing or coordinate to get your campaign started. |